Changing the Perception of Food: Understand Cravings

In this deeply insightful and personal episode of Decoding Health, Dr. Urban welcomes back Rance Edwards for a full-length conversation. Rance unpacks the critical gaps in the healthcare system and the vital role health coaches play in translating clinical plans into actionable lifestyle changes. Drawing from his experience at Rivero and his own transformative health journey—overcoming obesity, type 2 diabetes, and emotional eating—Rance shares how real change happens through education, empowerment, and reframing the stories we tell ourselves. From breaking down cognitive dissonance to navigating relationships with food, Rance offers real-world tools for lasting health. He also opens up about coaching his own father and how health coaching bridges trust and communication between patients and providers. If you're feeling lost, overwhelmed, or stuck in cycles of poor health habits, this episode is a must-listen.

Rance Edwards is a Certified Master Primal Health Coach and personal trainer, specializing in clinical coaching and integration with patient care teams. He also holds certifications in Functional Lab Testing and the Metabolic Approach to Cancer. Rance’s passion for health coaching began after overcoming his own decade-long battle with chronic conditions, such as Type 2 Diabetes, Obesity, Bipolar Disorder, Anxiety, and Chronic Fatigue. His healing journey inspired a deep commitment to helping others improve their metabolic health and reclaim their lives. Frustrated by the impersonal and dismissive nature of mainstream medicine—and shaped by the loss of his mother to bipolar disorder and cancer—Rance approaches every client and patient with empathy, collaboration, and a listening ear. His mission is to transform healthcare from a reactive, disease-centered system into one that empowers patients with lifelong tools for health, healing, and vitality.